Why there is a growth in private label energy drinks?
Energy drinks are loved by all. All age group people nowadays prefer energy drinks. They have their own advantages. Even though energy drinks have few disadvantages, people really don’t care about them much. Energy drinks became a life saver and booster for many people nowadays. It is helpful for people in many firms such as sports, film actors, software engineers and many more kind of people who drain energy at their workplace. Such kind of drinks boost up their energy levels instantly and make them feel energetic than before.
Let us see few reasons why there is a growth in private label energy drinks.
• The quality improvement: the private labels always strive to improve their quality. They always make research that helps them to improve their quality. They always have a connection with the other big markets in the society. They observe the steps of those big companies and plan a better strategy to improve the quality of the product.
• Low cost: this is the one best main reason for why private label energy drinks are special for. Instead of being popular and having good quality, the brands always keep the prices low and affordable to all types of people in the market. This is because they have a production for the low rate with a good quality and quantity. These energy drinks are cheap and good compared to other big products energy drinks. As they include all the extra charges too in the MRP.
• Good quantity: when we see few energy drinks of big companies, considering the packing of those, we see the small bottles or tins for a very high price. We can generally not expect a costly drink to be in less quantity. For this reason, the private, labels are preferred. As they give the good quantity of the product at a low cost and even with assured quality. This makes people get attracted much to the drinks.
• Wide availability: due it’s less cost and easily available nature the people will like to purchase these kinds of energy drinks. They are generally available large in all the markets equally to big brand energy drinks. Almost all of the big and small shops in everyone’s locality sell these kinds of drinks nowadays, as it has a wide range of demand. Even a small retailer owns a popular private label drink to attract the customers.
• Selected by many retailers: as we know that the cost of private label energy drinks are less and they are available easily, many retailers prefer to buy such kinds of drinks than the big brand drinks. When a person comes to a retail shop and sees something new, he will like to try it. He will surely purchase it because of its quantity and quality. If he likes it, he will surely continue it. If not he will see another brand. In a majority of the cases, people will love the private labels around them.
• Customer’s choice: these private labels always give a good reference to the customer’s choice. They keep upgrading themselves according to the time and seasonal changes. They frequently try to experiment with the new flavors that are trending in the market. They make the best use of the seasons and the tastes of the customers or people around them. They work hard on creating magic with the flavors. It even works in the market as a person will like to try all the new flavors because of the low price. From those many flavors, he will surely like one and get addicted to it. This is not possible in the big brands as they need a lot of capital to produce a new flavor, unlike private labels. They always stick on to one flavor which is not so much to the customers. This is another reason why private label energy drinks are growing in the market faster than the big companies.
• Health concerns: as the private label companies try to give a better quality of energy drinks to its customers. They even take a good care of the ingredients used in the product. They see to it that each product is tested and is good for consumption. Whereas when we come to a big brand as the production is more, they may compromise on the quality. They may not check each and every product, and this may lead to serious health issues. It is not that big brands are harmful, but in few cases, this can surely happen as we see in the news. The private labels try not to do such as they need much publicity and the good deal in the future. Their customers are their gods, and they are the profit makers.