PRIVATE LABEL IS OUR PASSION


We are a non-branded solution for the food and beverage industry & we need the magic of your brand to bring our solutions to life.

Our goal is to find or create for you, complimentary innovation that gives you a competitive advantage - without the capital expenditure.


UNPACKING YOUR BRAND

RESEARCH & DESIGN

We research your brand, its positioning, and the competitive landscape. 

StRATEGIC INNOVATION

With an understanding of your brand we look to create or customise products to your needs.

BESPOKE SERVICE

A full service tailored to your needs, from sourcing, logistics, and account management.


Our Story

The Private Label Lab is a family business started by the Joannou family in 2006 to fill a need in the Asia-Pacific region for innovative private label food and beverage products.  

It is today, as it has been - highly service driven, and this impeccable service level has resulted in 100% growth year on year. We are considered problem solvers to some of the world's largest retailers and foodservice companies.

It now spans the globe with offices in Melbourne and San Francisco, and partnerships with leading manufacturers, logistics companies, and distributors worldwide.

Ask us what we can do for you today!

 

THE KEY TO OUR SUCCESS.

Focus on Quality 

Each and every partner we work with has been pre-qualified by us, in addition to world recognized certification bodies. Facilities and on-site audits are conducted as a prerequisite to starting business.

Focus on Innovation

The sole aim of our business is to provide our clients with a competitive edge over the other 'branded' players...A unique point of difference.

We also carry a portfolio of our own cutting edge products, hand selected from the world's most innovative manufacturers and artisans...The best in class.